Brandi Rhodes Partners with Magilla Entertainment for New Reality Docuseries All Rhodes Exploring Business Empire and Family Legacy

Brandi Rhodes, the multifaceted entrepreneur, media personality, and former professional wrestling executive, is set to return to the reality television landscape with a new docuseries titled All Rhodes. The project is being developed in partnership with Magilla Entertainment, the prolific production company responsible for hit unscripted series such as Moonshiners, Diesel Brothers, and Beachfront Bargain Hunt. This new venture marks a significant milestone in Rhodes’ career as she shifts her primary focus from the professional wrestling ring to the expansion of her diverse business portfolio and the management of her growing lifestyle brands.

The series is designed to provide an intimate, behind-the-scenes look at Rhodes’ life as she navigates the complexities of motherhood, high-level entrepreneurship, and her role within one of the most storied families in the history of sports entertainment. According to production sources, All Rhodes will chronicle her daily operations at the center of a rapidly expanding business empire, highlighting the "ambition, chaos, and heart" required to sustain success in multiple industries simultaneously.

The Genesis of All Rhodes and the Magilla Partnership

The collaboration between Brandi Rhodes and Magilla Entertainment comes at a time when the demand for celebrity-driven docuseries focusing on female entrepreneurs is at an all-time high. Magilla Entertainment, led by co-founders and executive producers Matthew Ostrom and Laura Palumbo Johnson, has a long-standing reputation for capturing the grit and determination of individuals building businesses in competitive environments.

In a joint statement, Ostrom and Palumbo Johnson emphasized that Brandi Rhodes’ relentless work ethic was the primary catalyst for the project. "Brandi is in constant motion; she wears so many hats and moves at a relentless pace across every part of her life," the producers noted. They further explained that the series aims to explore the core of her drive, illustrating how she manages to scale her brands while maintaining a presence at the forefront of the entertainment industry.

For Rhodes, the partnership represents an opportunity to work with a team capable of translating her professional evolution into a compelling narrative. "I’ve long admired their work, and couldn’t imagine a better team to capture the ambition, chaos, and heart it takes to build and grow a business," Rhodes stated regarding the deal. The series is expected to be shopped to major networks and streaming platforms imminently, capitalizing on the current global popularity of the Rhodes brand.

Breaking Barriers: Brandi Rhodes’ Path from the Ring to the Boardroom

Brandi Rhodes’ career trajectory is unique within the landscape of modern entertainment. While many know her from her time in the squared circle, her contributions behind the scenes have been historically significant. Rhodes is widely recognized as the first Black woman to hold an executive position in a major professional wrestling promotion, serving as the Chief Brand Officer (CBO) for All Elite Wrestling (AEW) during its formative years.

During her tenure at AEW, Rhodes was instrumental in securing brand partnerships, overseeing community outreach programs like AEW Together, and managing the company’s aesthetic and public-facing identity. Her transition into this executive role followed a successful career as a ring announcer and backstage correspondent for WWE, where she performed under the name Eden Stiles on flagship programs such as Monday Night Raw and SmackDown.

Her departure from the wrestling industry’s executive suite in early 2022 allowed her to pivot toward personal business ventures. This evolution is a central theme of All Rhodes. The series will delve into her current lifestyle brands, including Naked Mind Yoga & Pilates—a wellness initiative focused on mental and physical alignment—and Pinkerton’s Baby & Kids, a boutique geared toward high-end children’s apparel and accessories. By showcasing these businesses, the show seeks to rebrand Rhodes as a lifestyle mogul, independent of the wrestling personas that defined her early career.

The American Dream’s Legacy: Cody Rhodes and the Family Business

While All Rhodes focuses on Brandi’s individual journey, the shadow of the Rhodes family legacy is inescapable. Brandi is married to Cody Rhodes, the current WWE Champion and one of the most recognizable faces in professional sports. Cody’s own career has undergone a massive transformation, moving from the "Stardust" gimmick—which many industry analysts viewed as a misuse of his pedigree—to becoming "The American Nightmare," a top-tier global superstar.

The couple previously starred in the TNT reality series Rhodes to the Top, which focused on their lives during the rise of AEW. That series provided a blueprint for the "wrestling-adjacent" reality genre, balancing the high-stakes world of live television production with the personal milestones of the couple, including the birth of their daughter, Liberty.

The Rhodes family legacy began with "The American Dream" Dusty Rhodes, a three-time NWA World Heavyweight Champion and a cultural icon. The family also includes Dustin Rhodes (formerly known as Goldust), who has enjoyed a career spanning over three decades. All Rhodes will likely touch upon how this heritage influences Brandi and Cody’s approach to their "business empire," as they work to ensure the Rhodes name remains synonymous with excellence across both entertainment and corporate sectors.

Strategic Implications for the Lifestyle and Reality TV Market

The announcement of All Rhodes follows a broader trend of professional wrestlers and their families crossing over into mainstream lifestyle content. Recently, Magilla Entertainment signed a deal with WWE Superstar Braun Strowman (Adam Scherr) to launch Meat Castle Media, further signaling the production company’s intent to dominate the "sports-entertainment-adjacent" unscripted market.

Industry analysts suggest that Brandi Rhodes is particularly well-positioned for this crossover due to her existing digital footprint. Her YouTube series, A Shot of Brandi, which features her cooking and interviewing various personalities while sharing a drink, has garnered a loyal following and demonstrated her capability as a solo host. By leveraging her 1.5 million-plus social media followers and her established reputation in the wellness and parenting sectors, All Rhodes is expected to appeal to a demographic that extends far beyond the traditional wrestling audience.

The series also arrives as Cody Rhodes expands his own horizons into Hollywood. With a featured role in Legendary’s upcoming Street Fighter movie, Cody’s mainstream profile is at an all-time high. This synergy creates a "power couple" narrative that networks find highly marketable, positioning All Rhodes as a premium entry in the celebrity docuseries genre.

Chronology of the Rhodes Media Evolution

The development of All Rhodes is the latest chapter in a decade-long timeline of media growth for Brandi and Cody Rhodes:

• 2011–2016: Brandi Rhodes establishes herself in WWE as Eden Stiles, becoming a lead announcer for WrestleMania and weekly television.
• 2016: The couple departs WWE to explore the independent wrestling circuit and international markets, building their personal brands.
• 2018: Brandi joins the cast of WAGS Atlanta on E!, her first major foray into the reality television format.
• 2019: The launch of AEW, with Brandi as Chief Brand Officer and Cody as Executive Vice President.
• 2021: Rhodes to the Top premieres on TNT, documenting the couple’s life during the AEW era and the birth of their daughter.
• 2022: The Rhodes family departs AEW in a move that shocks the industry; Cody returns to WWE at WrestleMania 38.
• 2023–2024: Cody Rhodes ascends to the top of WWE, winning the Royal Rumble twice and capturing the WWE Championship at WrestleMania XL. Meanwhile, Brandi focuses on Naked Mind Yoga & Pilates and Pinkerton’s.
• Late 2024: All Rhodes is officially announced in partnership with Magilla Entertainment.

Broader Impact and Industry Outlook

The production of All Rhodes signifies a shift in how professional wrestling figures are perceived by the broader media industry. No longer confined to the ring, performers like Brandi Rhodes are being recognized as versatile entrepreneurs capable of carrying lifestyle-centric programming. This shift is particularly important for female performers in the industry, who are increasingly using their platforms to launch successful secondary careers in fashion, wellness, and corporate leadership.

Furthermore, Magilla Entertainment’s involvement suggests a high production value and a focus on "aspirational" content. By moving away from the scripted drama often found in reality TV and focusing on the "docuseries" format, All Rhodes aims to provide a more authentic look at the logistics of building a multi-brand corporation.

As the series enters the market, it will likely face competition from other celebrity-led docuseries, but the built-in "Rhodes" brand equity provides a significant advantage. With Cody Rhodes’ current status as the face of WWE and Brandi’s established executive credentials, All Rhodes is poised to be a significant player in the upcoming television season, further cementing the couple’s status as a dominant force in both sports and entertainment.

Brandi Rhodes is currently represented by AKA Talent Agency and Prototype Talent Agency, who are working alongside Magilla Entertainment to finalize the distribution strategy for the series. As production commences, the industry will be watching closely to see how the "American Nightmare" family legacy translates into a new era of business-focused television.