Brandi Rhodes Partners with Magilla Entertainment for New Docuseries All Rhodes Exploring Her Business Empire and Family Life

Brandi Rhodes, a multifaceted entrepreneur and professional wrestling personality, has officially signed a deal with Magilla Entertainment to develop and star in a new reality docuseries titled All Rhodes. The project aims to provide an intimate look into the high-stakes world of a modern media and business mogul, balancing the complexities of a public-facing career with the demands of family life and corporate expansion. Magilla Entertainment, the production house recognized for successful unscripted hits such as Moonshiners, Diesel Brothers, and Beachfront Bargain Hunt, will spearhead the production as the series prepares to enter the marketplace for distribution.

The announcement marks a significant return to the reality television space for Rhodes, who previously headlined the TNT series Rhodes to the Top alongside her husband, current WWE Champion Cody Rhodes. While her previous television ventures often focused on the inner workings of the professional wrestling industry, All Rhodes is positioned as a lifestyle and business-centric program. According to early reports from the production team, the series will chronicle Rhodes’ life at the intersection of family, fame, and a rapidly diversifying portfolio of commercial ventures.

A Career Defined by Firsts and Strategic Evolution

To understand the weight of this new project, one must examine the professional trajectory of Brandi Rhodes, which has been characterized by a series of barrier-breaking achievements. Born Brandi Alexis Runnels, she first gained national prominence in the world of professional wrestling, but her influence quickly extended beyond the ring.

Rhodes spent several formative years within World Wrestling Entertainment (WWE), where she operated under the ring name Eden Stiles. During this tenure, she served as a primary ring announcer and backstage correspondent for the company’s flagship programs, Monday Night Raw and SmackDown. However, her most significant industry contribution came in 2019 with the launch of All Elite Wrestling (AEW). As a co-founder and the Chief Brand Officer (CBO) of the upstart promotion, Rhodes became the first Black woman to hold an executive position in a major professional wrestling organization.

During her time at AEW, she was instrumental in securing high-level brand partnerships and overseeing the company’s public relations strategies, all while maintaining an active role as an in-ring performer. Her departure from AEW in early 2022, alongside her husband, set the stage for a new chapter focused on individual brand building and lifestyle entrepreneurship, a transition that All Rhodes is expected to document in detail.

The Business Portfolio: Beyond the Squared Circle

A central theme of the upcoming docuseries is Rhodes’ transition from a sports entertainment executive to a diversified entrepreneur. Unlike many reality programs that focus solely on interpersonal drama, All Rhodes is expected to highlight the logistical and creative challenges of scaling boutique brands in competitive markets.

Rhodes currently oversees several distinct business entities. Among these is Naked Mind Yoga & Pilates, a wellness brand that reflects her personal commitment to fitness and mental health. Additionally, she launched Pinkerton’s Baby & Kids, a boutique inspired by her experiences as a mother to her daughter, Liberty. These ventures represent a strategic pivot toward the lifestyle and wellness sectors, moving away from the male-dominated landscape of professional wrestling.

In addition to her physical product lines, Rhodes continues to maintain a strong digital presence. She currently hosts A Shot of Brandi, a popular series featured on WWE’s YouTube channel. The show, which blends culinary exploration with long-form interviews, has allowed her to maintain a connection with the wrestling audience while showcasing her skills as a host and interviewer. The success of this digital content serves as a proof of concept for the broader appeal Magilla Entertainment hopes to capture with the new docuseries.

Partnership with Magilla Entertainment and Strategic Alignment

The collaboration with Magilla Entertainment is a tactical move that aligns Rhodes with a production company known for its ability to craft compelling narratives around "larger-than-life" personalities and specialized industries. Magilla has a proven track record of sustaining long-running unscripted series that appeal to a broad demographic.

Matthew Ostrom and Laura Palumbo Johnson, the co-founders and executive producers of Magilla Entertainment, expressed their enthusiasm for the project in a joint statement. They noted that Brandi Rhodes operates at a "relentless pace," juggling multiple roles that provide a fertile ground for documentary storytelling. "Entrepreneurship is already a full-time endeavor, but Brandi is constantly expanding what she takes on, and that ambition and drive are at the center of what this series explores," the producers stated.

This deal also follows a broader trend of Magilla Entertainment engaging with professional wrestling talent. The company recently entered into a joint venture with WWE Superstar Adam Scherr, known professionally as Braun Strowman, to launch Meat Castle Media. These partnerships suggest a growing interest among unscripted producers in leveraging the built-in fanbases and high-octane lifestyles of wrestling personalities to create content that transcends the sports genre.

The Rhodes Family Legacy and Mainstream Cross-Over

While All Rhodes focuses on Brandi, the context of the "Rhodes" name is inseparable from the narrative. The Rhodes family is often referred to as "wrestling royalty." Cody Rhodes, the son of the late, legendary "American Dream" Dusty Rhodes and brother to Dustin Rhodes (known as Goldust), currently sits at the pinnacle of the industry as the WWE Champion.

The family’s story is one of redemption and evolution. Cody Rhodes’ journey from the underutilized "Stardust" character in his early WWE days to his current status as a global icon is a cornerstone of modern wrestling lore. This backdrop provides All Rhodes with a unique emotional depth, as the series will likely touch upon the pressures of maintaining a legacy while forging a distinct identity.

Furthermore, the family’s reach is extending into Hollywood. Cody Rhodes is slated to star in Legendary Entertainment’s upcoming Street Fighter movie, a move that mirrors the career paths of predecessors like Dwayne "The Rock" Johnson and John Cena. As Brandi Rhodes expands her own media footprint through All Rhodes, the couple is positioned as a formidable power duo in the broader entertainment landscape.

Industry Implications and Market Analysis

The development of All Rhodes comes at a time when the demand for unscripted lifestyle content remains high, particularly when attached to established social media and television personalities. For networks and streaming platforms, a project like All Rhodes offers a pre-packaged audience. Brandi Rhodes brings with her a loyal following from the wrestling world, a growing community of wellness enthusiasts, and a demographic of young parents who relate to her journey as a working mother.

From an industry perspective, the series also serves as an important milestone for representation. As a Black woman in the executive and entrepreneurial space, Rhodes’ story offers a perspective often underrepresented in mainstream lifestyle reality TV. The show provides an opportunity to explore the nuances of being a minority leader in corporate and creative environments, adding a layer of social relevance to the entertainment value.

Chronologically, the timing of the show’s development is optimal. With Cody Rhodes at the height of his fame and Brandi’s business ventures reaching a critical growth phase, the "imminent" shopping of the series to networks is expected to generate significant interest.

Chronology of Recent Milestones

The path to All Rhodes has been paved by several key events over the last five years:

• 2019: Brandi Rhodes is named Chief Brand Officer of AEW, becoming a pioneer for women of color in sports executive roles.
• 2021: Rhodes to the Top premieres on TNT, introducing the Rhodes family to a mainstream cable audience and documenting the birth of their daughter.
• February 2022: Brandi and Cody Rhodes officially depart AEW, a move that sent shockwaves through the wrestling industry.
• April 2022 – Present: Cody Rhodes returns to WWE, eventually winning the Undisputed WWE Championship at WrestleMania XL. During this time, Brandi focuses on launching Naked Mind Yoga & Pilates and Pinkerton’s.
• Early 2024: Magilla Entertainment begins formalizing the partnership for All Rhodes, recognizing the potential of Brandi’s independent business narrative.

Official Statements and Future Outlook

In her own remarks regarding the partnership, Brandi Rhodes emphasized the creative synergy between her vision and Magilla’s production style. "I’m thrilled to be partnering with Magilla Entertainment on this new docuseries. I’ve long admired their work, and couldn’t imagine a better team to capture the ambition, chaos, and heart it takes to build and grow a business," she said.

The series is currently represented by AKA Talent Agency and Prototype Talent Agency, who are working alongside Magilla to secure a platform for the project. As the production moves forward, the industry will be watching closely to see how All Rhodes differentiates itself in a crowded market. If successful, the series could solidify Brandi Rhodes not just as a wrestling figure or a "wife of a champion," but as a standalone media mogul with a brand that resonates far beyond the ring.

By focusing on the "ambition, chaos, and heart" of her journey, All Rhodes promises to offer a candid look at the price of success and the resilience required to maintain a business empire in the modern era. For fans and business observers alike, the series represents the next logical step in the evolution of one of the most dynamic figures in contemporary entertainment.