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Digital Marketing
The Struggle to Make AI Work: Marketers Grapple with Integration, Not Adoption
An extensive survey by Optimizely, encompassing over 2,000 B2B marketers globally, has revealed a significant disconnect between the widespread adoption…
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Technology Innovation
Will AI Fix Prior Authorization — or Make It Worse?
The implementation of artificial intelligence in healthcare’s prior authorization process is a subject of intense debate, with the U.S. government…
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Technology Innovation
Will AI Fix Prior Authorization—or Make It Worse?
The U.S. government is piloting a program that uses artificial intelligence to make insurance-coverage decisions, a move that promises to…
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