sportswear
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Retail & Logistics
Kylian Mbappé joins Swiss sportswear brand On in strategic move to disrupt the global football market
The landscape of professional football’s multi-billion-dollar sponsorship industry underwent a seismic shift this week as Swiss performance sportswear manufacturer On…
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Retail & Logistics
Columbia Sportswear Launches Unconventional FEET FUND Campaign to Promote Peakfreak Hiking Shoes
Columbia Sportswear has officially unveiled a bold, unconventional marketing campaign titled the FEET FUND, designed to promote its latest innovation…
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Retail & Logistics
Columbia Sportswear Launches Unconventional FEET FUND Campaign to Promote New Peakfreak Hiking Footwear
Columbia Sportswear, the Portland-based outdoor apparel giant, has unveiled a disruptive marketing strategy in the European market that leverages internet…
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Retail & Logistics
Columbia Sportswear launches F££T FUND campaign to promote new Peakfreak hiking footwear through unconventional social media strategy
Columbia Sportswear has officially unveiled a provocative new marketing campaign titled the F££T FUND, a digital initiative that incentivizes outdoor…
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E-commerce News
Alexandre Arnault joins Nike board of directors as sportswear giant navigates complex global turnaround
The athletic apparel industry is currently witnessing a significant shift in corporate governance as Nike Inc. moves to bolster its…
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