Nov 15 (Reuters) – Snap Inc (SNAP.N) said on Monday it has hired its initially head of telecom carrier partnerships, as the father or mother enterprise of picture messaging app Snapchat seeks to bolster its growth outside the United States.
The Santa Monica, California-dependent corporation has seen steady enlargement internationally just after increasing its application on Android telephones, which are more commonly used than Apple iOS exterior the United States. It now aims to speed up progress by partnering with phone carriers in countries like Indonesia and India, exactly where Snapchat a short while ago hit a milestone of 100 million every month users.
Anne Laurenson, who joins Snap from Google, will provide as managing director of world wide provider partnerships. She will be primarily based in Paris and results in being the first Snap govt to direct a world crew from outdoors the United States, the corporation said.
Though at Google, Laurenson oversaw the approach to increase the Android operating procedure in Europe, Middle East and Africa by tie-ups with smartphone producers and carriers in all those regions.
Snap has utilized that approach to expand in India, a major expansion current market for social media and messaging applications. The firm has partnered with top rated Android cell phone suppliers in the country this kind of as Samsung and Oppo, which pre-set up Snapchat on their telephones.
Snap has also inked deals to advertise the adoption of its digital camera and augmented fact capabilities. Google and Indian telecom organization Jio built-in Snapchat’s lenses, which can overlay visual effects onto images and videos, in its not too long ago introduced smartphone JioPhone Future.
Indonesian telecom provider Indosat Ooredoo partnered with Snap earlier this 12 months to start a program to aid makes and written content creators use the AR capabilities.
Reporting by Sheila Dang in Dallas editing by Uttaresh.V
Our Benchmarks: The Thomson Reuters Trust Ideas.