The new marketing campaign highlights what market industry experts see as the brand’s strengths—its charm to people, its management in hen and its range of menu alternatives and sides that hold unique appeals to distinctive shoppers.
The spot focuses on consumers dining at dwelling whose thoughts have interaction in dialogue with the voice-over of Colonel Sanders. A gentleman missing in imagined is about to chunk into a hen sandwich. A Colonel Sanders voice-above asks, “Is that burger-joint chicken?” That attracts a 50 %-hearted “yeah” from the man, in advance of zooming to an energized lady in the identical moment. “Is that Kentucky Fried Rooster?” the voice-above states. “Which is finger-lickin’ fantastic.”
The location then moves to people collected at their meal tables. As they take pleasure in their food, their feelings dialogue with the Colonel Sanders voice-more than. “Sometimes I bribe my young children with fries and mac and cheese,” the mom claims. “That’s finger-lickin’ very good,” the Colonel replies. “I like to carefully squeeze the bun just before I take a bite,” states a man with a hen sandwich in his arms. “Little weird,” the Colonel says, “but that’s finger-lickin’ great.” Yet another shopper confesses an affinity for dunking rooster tenders in mashed potatoes. Eventually, the ad returns to the initial gentleman, who appears extra upbeat. “I bought a new sandwich … yeah, that is finger-lickin’ great.”