It has been just a minimal in excess of two many years given that the Blue Jays agreed to a 4-yr deal with Hyun-Jin Ryu, one particular of the ideal starters in the 2019-2020 cost-free agent class.
For the Blue Jays, the Ryu signing was monumental for two reasons. To begin with, because it signaled that the entrance workplace was fully commited to spending money to make a championship-caliber crew. And next, due to the fact it showed that high quality cost-free brokers believed in the task that the Blue Jays were offering.
In addition to the apparent gains on the field, the Ryu signing also offered the Blue Jays with a exceptional organization possibility: increasing into the Korean baseball sector.
To say that Korea enjoys baseball would be an understatement. Owning a robust domestic league and a historical past of developing quality MLB talent, Korea has developed to really like “America’s Pastime.”
Up right up until Ryu’s move to Toronto, the most well known MLB franchises in Korea had been unsurprisingly groups like the New York Yankees and Los Angeles Dodgers (Ryu’s previous team).
As a Korean Canadian journalist and a enthusiast of the Blue Jays, I hoped that Ryu’s arrival to Canada would allow for Toronto to develop into the future crew to reap the lots of rewards of expanding into the Korean market. On the other hand, two several years have passed because Ryu joined the workforce and the Blue Jays have carried out the complete bare minimal in phrases of internet marketing. Their efforts start and end with awkwardly translated social media posts on days that Ryu begins.
Even with possessing 1 of the greatest promoting assets in terms of Korean baseball, the Blue Jays have barely created a dent in capturing the hearts of Korean baseball followers.
At this level, you may possibly be wondering, “What’s all the fuss about? How can internet marketing one particular foreign player present any main rewards to a baseball staff in Canada?” Perfectly, let me give you an example.
In 2015, Son Heung-Min, a Korean football participant, moved to Tottenham Hotspur in the English Premier League. At the time, the bulk of Korean followers supported Manchester United, a regular powerhouse of world football. Having said that, through Son’s achievements and some excellent marketing suggestions, Tottenham soon surpassed Manchester United as Korea’s favorite Premier League crew and have been reaping the advantages considering the fact that.
Every single yr, tens of countless numbers of Korean lovers fly to London, England just to see their star player accomplish on the earth stage. Additionally, Tottenham appreciate many other gains which includes sponsorship deals with Korea’s most significant businesses, profits from attire product sales, and typical charm to the young football expertise in Korea.
Definitely, it is challenging to immediately examine football and baseball, but it is also difficult to deny that with good advertising, Hyun-Jin Ryu can provide the Blue Jays with so many incredible alternatives and benefits.
For example, in the extended time period, what if the following Shohei Ohtani emerges from the KBO? Would not it be a substantial benefit if the Blue Jays established themselves as Korea’s MLB crew?
How can the Blue Jays get to out to the Korean current market?
Most likely what is a lot more discouraging than the deficiency of hard work from the Blue Jays is the actuality that reaching out to Korean MLB lovers requires shockingly negligible effort and fees.
For example, when Tottenham manufactured a social media write-up about the Nationwide Liberation Day of Korea, the write-up was shared all through the state and lots of people today (not just football fans) were touched by the thoughtful gesture. It would probably just take fewer than an hour to study the crucial Korean holiday break and develop a article that would go viral in Korea.
Other simple however really efficient concepts incorporate a Ryu jersey giveaway working day with “Ryu” spelt in Korean and the manufacturing of short online video clips with Ryu introducing his teammates to numerous features of Korean tradition.
A movie of Ryu experiencing Korean barbeque with Alek Manoah, or a online video of Ryu teaching George Springer how to say “hello” in Korean, or a clip of Ryu and Vladimir Guerrero Jr. actively playing just one of the Squid Match video games would be an immediate strike in Korea although introducing the place to the Toronto Blue Jays.
Confident, these thoughts could possibly call for a little bit of time and effort and hard work, but the expense is well worth the potential returns.
It is hard to blame the Blue Jays for their absence of advertising and marketing initiatives for the reason that growing into the Korean market was almost certainly the past factor the entrance business was anxious about around the previous two many years of enjoying baseball for the duration of a pandemic.
As a result, this write-up is not intended to criticize, but somewhat stimulate the crew to seize the possibility when it exists. I know the positive aspects are there, the two fast and extended-time period. I have seen it time and time once again when European football teams indicator Korean players.
It is time to provide people gains to baseball and Canada. It’s time to make the Blue Jays Korea’s MLB crew.