How this 29-yr-old turned his aspect hustle into a $1.5 million business

In 2014, I was fresh new out of university and believed I experienced my lifestyle all prepared out: Go to medical university, get a six-determine work as a doctor, and make my mom and dad proud.

None of that worked out. I recognized I hated blood and needles, and acquired rejected from additional than 15 healthcare colleges. My mother and father were not so content.

From 2014 to 2019, I took on tutoring aspect hustles, did some modeling gigs, started a drop shipping and delivery organization, and even worked as a real estate agent. But nothing was regular in earning me a steady revenue stream.

Just after many enterprise attempts, I lastly found a thing that worked: Putting up economical tips on YouTube, Instagram and TikTok. In 2021, my information creation business brought in $1.5 million in revenue — and my mother stopped sending me work listings.

How I constructed a $1.5 million-per-calendar year organization

In 2021, Chang’s company brought in $1.5 million in gross earnings.

Picture: Charlie Chang

My first couple of movies been given all-around a dozen views each and every, 50 % of which were being from my mom. I was however earning most of my dollars by means of odd jobs and aspect hustles.

But in April 2020, about a thirty day period just after Covid-19 was declared a pandemic, I found a spike in interest all over stimulus-similar content. That thirty day period, I posted 20 YouTube films about the stimulus and reduction initiatives. A person of my films went viral — earning me $10,078 in advertisement revenue and 30,300 subscribers.

In Could, I posted 19 videos and built $15,791 in ad revenue. And in June, I landed my 1st sponsorship offer with Foundr, an on the internet instruction company they compensated me $250 to make just one TikTok article.

I ongoing to experiment with distinctive varieties of movie material to see what was most efficient in increasing my viewers and attracting curiosity from models.

By November, soon after securing yet another partnership offer and reaching all over 200,000 subscribers, I made the decision to start my initially on line program instructing people today how to start out their own profitable YouTube channels.

In 2021, I additional affiliate internet marketing to my revenue streams. I built $86,000 in January, then scaled to an average of $150,000 for each thirty day period in 2021.

How to develop multiple profits streams

Currently, I have in excess of 650,000 YouTube followers. So considerably this calendar year, I’ve built about $197,700 for each month by way of 5 income streams — numerous of which produce passive revenue. At just one issue, I designed $245,000 in a thirty day period.

What I really like about the organization I have built is that I can choose when and where to perform. Some times I am going to function zero hrs, and other days I will place in 12 several hours. On common, I function 35 hours for every 7 days.

Here’s how I constructed each individual of my profits streams:

1. Affiliate internet marketing: 40% of monthly earnings

With affiliate advertising, I generate fee for advertising another brand’s product or service or providers. I publish affiliate back links in the descriptions of my YouTube videos and on my site, then get compensated each individual time an individual is directed to a brand’s merchandise page or tends to make a order.

To make passive earnings by means of affiliate advertising, you need to include inbound links on targeted content material in a area of interest that individuals are searching for. This can lead to clicks for months, even very long after you’ve posted. For case in point, I link to captions centered on well-liked look for phrases, which I uncover making use of the Google Traits software.

I get most of my affiliate promotions by way of partnership administration platforms like Affect Radius, Partnerstack and Share-A-Sale. Creators with any viewers sizing can use these websites to discover and join affiliate hyperlink systems.

2. Manufacturer sponsorships: 25% of month to month cash flow

With model sponsorships, businesses basically spend me to mention them in 1 of my movies or on my web-site.

Makes commonly access out to me via the e-mail handle on my YouTube profile, but I also do the job with companies like Spacestation to secure much more sponsorships.

Obtaining a area of interest assisted me mature a loyal and genuine viewers, which has been vital to my good results. I answered Covid-connected finance thoughts that no just one else was addressing. Then I took the ideas with the maximum viewers engagement and ran with them.

“What I really like about the company I have constructed is that the revenue I make is not directly tied to my time,” suggests Chang. “I can pick out when and in which I want to operate.”

Come across your own niche by asking: What is a distinct issue that I can clear up with my tale and unique knowledge? Recognize the ins-and-outs of your viewers, like their age, spot and basic pursuits. Throughout the negotiation approach, remind manufacturers why that audience is valuable to them.

3. YouTube adverts: 25% of month to month cash flow

I make an additional quarter of my money from YouTube Adsense ads that surface just before or through my YouTube videos.

To sign up for this application, you must have at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months. When you’re element of the plan, it’s significant to submit continuously and produce movies based on what your viewers responds nicely to.

4. On-line class profits: <5% of monthly income

My “6-Figure YouTube Academy” and “Personal Brand Masterclass” courses are both hosted on Kajabi. These courses took months of planning, research, filming and editing.

For YouTube Academy, I outlined what I was going to teach in each video using Notion, an online workspace organization tool, then created slides to play during each video on Keynote. It took me a week to film more than a hundred videos, which I edited myself using Final Cut Pro X.

From there, I organized my videos on Kajabi and started to market the course on YouTube, TikTok and Instagram. I don’t spend any money on advertisement.

5. Coaching: <5% of monthly income

I meet with clients one-on-one to consult on how to make their businesses more successful. This is a great way to connect with my audience and get to know them on an individual level.

My coaching sessions are done via Zoom, which allows me to meet with anyone from anywhere across the world. I charge $500 per 60-minute session.

Recently, I started building StartupWise, a resource platform for new businesses and entrepreneurs. I’m also working on a company called Side Hustle Mastery, and its complementary newsletter called Hustle Club.

Charlie Chang is a content creator and serial entrepreneur whose mission is to educate people on personal finance and entrepreneurship. He is a UCLA graduate and founder of StartupWise. Follow him on Instagram and YouTube.

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