Density, which offers occupancy-tracking sensors to businesses, raises $125M

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New York-based Density, a startup establishing people today-counting, AI-run sensors, now introduced that it elevated $125 million in financing, bringing the company’s valuation to $1.05 billion. The round was led by Kleiner Perkins with participation from 01 Advisors, Upfront Ventures, Founders Fund, and Altimeter Funds. It adds to Density’s present in excess of $92 million in enterprise cash, with the complete now standing at $225 million.

Density claims that it’ll place the cash toward R&D and its ongoing buyer acquisition efforts. Alongside the tranche, Density revealed that it acquired HelixRE, a technologies that makes a digital representation of properties to streamline data collection. Density CEO Andrew Farah statements that HelixRE’s know-how will help Density to optimize measurement while giving its clients with technological innovation to greater design and style business office areas.

“Density will use the resources to grow its worldwide team and assistance its fast growing shopper base,” Farah advised VentureBeat through e-mail. “We’ve grown our personnel base by 300% due to the fact the commence of 2021, with programs to double its headcount in the upcoming calendar 12 months. And we’ve skilled far more than 500% development given that March 2020.”


Farah conceived of Density’s technology while he was in graduate college at Syracuse and performing at a cell app improvement startup. His preliminary target — to evaluate how occupied a common coffee store was — led him to take a look at a couple of methods ahead of settling on the 1 that shaped the basis for Density’s people-counting sensors.

Density leverages depth-measuring hardware and an AI backend to complete crowd analytics that triumph over the troubles posed by corners, hallways, doorways, and meeting rooms. Buyers use its stack to figure out which parts of their workplaces get the most and minimum use and provide men and women-counting metrics to hundreds and even countless numbers of staff members.

1 of Density’s apps, Portfolio, attracts on sensor data to show serious-time, working day-more than-day “return to office” insights for well being compliance applications. Portfolio quickly records weekly occupancy and usage modifications and allows consumers to set harmless highest capacities centered on community, pandemic-specific needs. Outside of this, the software package surfaces facts in excess of time to permit companies to “right-size” — i.e., upscale or downscale — their office environment layouts.

Above: Density’s Open up Location sensor.

Image Credit score: Density

Density final year introduced Open up Place, a sensor that works by using machine studying and radar to observe workspace utilization. More capable than Density’s former sensors, Open up Region detects critical details on people’s bodies that the product interprets in software to point clouds on a 3D graph. For occasion, when positioned higher than a desk in which individuals are seated, Open Place can demonstrate the tough outline of people people as they come and go.

Earlier this calendar year, Density obtained Nashi, which furnished area- and desk-reservation capabilities for personnel doing work the two at household and in the office. In October, soon after rebranding Nash’s computer software Office by Density, Density rolled out Heatmaps, a aspect that visualizes wherever folks expend time on a ground system.

In the future, Farah states that HelixRE’s engineering will permit Density to merge electronic images of an environment with true-time info capture from the Density system. On its internet site, HelixRE states it leverages a mixture of photogrammetry, computer system vision, AI, and cloud computing to transform raw captured facts — which include 360-degree pics and lidar-dependent measurements — into creating options.

“The emergence of hybrid function, publish-pandemic, has fundamentally adjusted the character and goal of our properties,” Farah stated in a assertion. “Over the next five a long time, the vast vast majority of the built earth will be instrumented for measurement. This new infrastructure will deliver trustworthy, authentic-time utilization knowledge it will assistance the dynamic desires of hybrid do the job and enable designers, architects, and real estate and place of work groups make improvements to the setting and spaces we use each day.”

Tracking technologies

The pandemic originally harm Density’s profits for the reason that quite a few of the company’s consumers temporarily shut down. But due to the fact the near of its series B funding in June 2018, Density states that its sensors have counted a lot more than 150 million people today in dozens of nations around the world across 1.25 billion square toes.


When pitched as office analytics and protection items, some privacy specialists fret that technologies like Density’s will normalize increased levels of surveillance — capturing details about workers’ movements and enabling professionals to chastise staff members in the title of productiveness. In the U.K., more than a single in 7 personnel have described that checking by their employer has enhanced considering that the pandemic began. The reaction has been predictably negative. Of the remote or hybrid employees surveyed in a new ExpressVPN report, 59% explained that they felt stress as a end result of their employer monitoring them — and more than 50 percent said they’d stop if their manager carried out surveillance measures.

But Farah insists that Density’s system is privateness-preserving. He factors out that the sensors just can’t decide the gender or ethnicity of the people today that they monitor, for illustration, nor perform facial recognition. Furthermore, Density stores all facts on U.S.-centered servers, he claims, and allows prospects to export and completely delete data linked to their account.

“Unlike cameras, the GDPR-compliant sensors we’ve created are anonymous by style. They simply cannot seize any personally identifiable information and facts, and no knowledge captures go away the sensors throughout standard functions,” Density writes on its web site. “Density instantly expires facts from people that have not been viewed in 9 months.”

Density’s consumers include Fortune 10 companies like Uber, Shopify, Okta, Splunk, VMWare, and Cisco as well as “high-growth” ventures like Okta, a publicly traded identity and obtain management corporation based in San Francisco. In anticipation of even more growth, Density has included a variety of new executives to its roster, including a chief revenue officer and place of work innovation lead.


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